So you're saying that it's bad to make more normal sized women feel as if they are wearing normal sized clothing, instead of having a size 0 only fit someone as small as me? True, this means that for me to still fit in clothing, it's going to have to be size -4. Or 0000.

I guess I just don't see this as "america's desire to conform to the desire to be ultra skinny". I think instead that it is a far healtheir view, to let a woman who is perfectly proportioned but would normally wear a size 10 because she is voluptuous, to get to wear the size 2 or 3. We're setting 0 as the normal size, instead of the anorexic size. I don't see why that's bad.

First off, it could possibly keep promoting unhealthy eating. If you're concerned about your weight but are unaware of this change and suddenly find you've jumped down 4 sizes, you may think you're doing fine. Bit of a stretch, but people are stupid sometimes. The main problem for me is they're manipulating this in order to get women to buy more clothing. If you find you've miracirously jumped down some sizes, you'll buy more, that's why they do this. There are other points made in the article as well, such as drawing younger girls into stores they normally wouldn't go to as well as limiting choices of women who have natural figures.

"It could possibly." It could... or it could help put a stop to anorexia, bulemia, and other eating disorders by making normal sized women realise that they are the ones wearing the normal clothes. I can't think of how many women I know who are a healthy, voluptuous weight, and who I do not consider "Large", are forced into that very same size category in stores. If that's not negative marketing, what is? "I'm sorry honey, your beautiful hips are too big for a medium (aka "normal") or large skirt! They're extra-large!" Extra-large... aka fat. That's just not right. These women are not fat.



I think you underestimate the women of america who are concerned with their weight. Most of them actually go by their weight, not their skirt size. They go by the actual circumfrence of their waist, not shirt size. Women who are putting in actual effort to diet and loose weight are not dumb. You said yourself you're not a woman... I'm not surprised you'd think they'd be "confused" by changing skirt sizes.



How so!? That's just ridiculous. I'm sorry, but knowing I'm a 00 is not going to make me buy more clothes...



I'd like to see some data supporting this claim. From other sources.



I don't know how scaling up the sizes is going to hurt full-figured women, as most stores carry more of the "small" sizes anyway... now they're going to have even more clothing available for normal sized women.

As for younger girls going into new stores.. how is that bad?

Something that women know: A size 7 from one store will not be a size 7 from another...

We (women) all shop (for the most part) at many different stores. And we have to try things on every time. Because The 'nicer' (more expensive) the clothing is, the smaller size you seem to wear. We (women) are on to this, this is not new. I have 4 or 5 different sizes in my closet right now that currently fit. It has been this way for as long as I can remember.

Also, America made this change long ago. A us size 7 is nowhere near a uk 7.

you are right about the size change now that you mention it!!

everywhere i shopped i would anywhere from a 5 (if i was lucky) to a nine!! i noticed recently that i dropped to a size 3..and i was stupid enough to think i had lost weight..although..i must admit..it didn't lead me to buying more clothes (price is a major issue to what i do or dont buy)

but i do like the changes..i don't feel as big..i feel like im more fit now and i wasn't bad before!! i weighed 124 pounds and was a size 9?! thats crazy..i think the bigger sizes encouraged eating disorders A LOT more because i found myself wishing i was smaller..now i can proudly say im a size 3 and im happy where i am

Here is my take on the womens size issue. I do the majority of the shopping for our family of 6. I have noticed that womens clothing stores are the only stores that manipulate sizes. I have actually heard this..."oh my gosh you look stunning in that dress, could I get you a size 0 ?"...On the otherhand...I was in a wedding a couple of years ago and all of the ugly bridesmaid dresses ran very large...my sizes was like a 12. All of the shopping that I do for my four children and my husband, I have never run across any size variations for the others in our family. One last observance, back to the "oh my gosh..you look stunning..." Have you ever gone to the womens department in any Target anywhere and gotten that? No, probably not. Target is Target. Sizes are real. Just an observance.

I think you're right. Sizes really don't mean to much. Some people say they ware a two and then when they go to some sizes marked 2 guess what? To small. So does that now make them a 4? No.. They can ware some 2, and some 4's it just depends on the maker and the cut.