Doctors And Physiotherapists Offered Kickbacks For Referrals Posted: 07-31-06 23:01pm
An orthopedic factory( hospital) in
chennai has launched a novel unethical
marketing strategy. Instead of thriving
on word of mouth, they have sent out an
army of "marketing executives" to corner
all physiotherapists and general
practitioners in the city of chennai.
The executive accosts the physio and
offers him a commission of 10 percent on
every surgery performed on a patient
referred by him. Innocent physios are
taken aback when the executive says" how
come you were left out and why have'nt you
referred any cases?" as if the physio was
bound to refer all his cases to this
institution only for surgery.
The chief of this hospital is an out
standing surgeon( he stands out of the
operation theatre) while the surgery is
performed by unqualified doctors and
quacks.
Earlier they had already covered all the
general practitioners in the nook and
corner of the city with the same strategy
but now they are attempting to spread
their net wider.
Not that the results are something to
boast off. Every knee joint that is
promised to provide high flexion does not
do so and offers a meagre 90 degrees.
Many are infected by low or high grade
organisms.
Our people not being legally inclined due
to the non fnunctional judiciary are
apathetic to the hospital which maims
people. Yes why should they not be
compared with the doctors in up who were
cutting off beggars limbs?
Has any one demanded to know the
qualifications of the surgeon who performs
joint replacements at this institute? He
is just an ordinary mbbs.
How can he analyse complexities of
orthopedic surgery and the inherent
complications caused by his
malpractices?
