Great question --- I was reading a Spanish novel that likened it to this: a man is like a light bulb to be turned on or off at will. But a woman is like an iron which requires slow heating ..But once she is turned on, there is a volcano of heat that is unleashed.
When was the last time that you wooed her? Tried to engage in her favorite activities? Spent an evening massaging her feet. It just takes a little more effort... ask her to define maybe three things about her turn ons and then try them out. Its hard to be subtle about that one, though.