You could have an infection of some kind, so I'd have a doctor take a look at it... It could also be heat-rash or any other kind of rash. It could be athlete's foot.
For now, dusting some baby powder in there once you're completely dry may help, OR do the opposite and put lotion in there. It all depends on what's causing the itching. You may need to try one for a week and see if it helps, and then try the other.