Ok, your guy does sound a bit rude, but if you say he's not then I'll take your word for it. Now, you've brought this subject up to him before, but if this is bothering you then maybe you should really sit down and talk about it. Let him know it SERIOUSLY bothers you. Personally, i don't think there's anything wrong with a girl getting used to compliments from her guy. Has he given you a reason as to why thats a bad thing? My boyfriend told me he loves giving compliments because I usually kiss him afterwards. If you tell him it bothers you then I would hope he would rethink it, see the positives of giving you a little extra attention and go along with it.
In this situation, I really don't think turnabout is particularly the way to go. Guys don't take that too kindly-- neither do girls for that matter. When you start playing the you-don't-so-why-should-I game, then other things in the relationship will start to decline, and I'm sure you don't want that. Maybe you could tease him a little when you give a compliment. "I WOULD say you look really good in that shirt, but i don't want you getting used to compliments" That AND your talk should do the trick.
Talk to him, let him know it bothers you. Don't let him take this lightly, because if its something that bothers you, then it should bother him right? Let me know what his reasoning is for not wanting you getting used to compliments please. I would love to hear it.