Raising the next generation of consumers – A disservice to our

Greetings Everybody
Do any of you feel that we are doing our children a disservice by letting them fall into the cycle of consumption and waste?? I mean we go out of our way to make nutritious dinners for our children, we are mindful of their diet and what they put into their body, we put effort into their schooling and making sure they get the most out of it, we put them in sports so they can develop physically and socially…. But when it comes to financial health and overall “consciousnessâ€� of consumerism, it’s like we just throw our children to the lions?
Do any of you feel that way? One thing that I have been trying to do with my children is educate them and tell them “No you don’t NEED thatâ€� “You don’t NEED that just because its on TVâ€�… and it is hard. The level that kids are attracted to blatant consumerism and waste is alarming.
What are your thought on this subject?? Am I way out there or what or does anyone else feel that this is an overlooked aspect of parenting?