eHealthForum Advertising Policy
eHealthForum has business relationships with
companies who pay us to place advertisements or product and service
offers on our Web site. We use the revenue from these relationships
to help offset the costs of developing quality consumer health information.
Advertisements Clearly Identified
We believe it is important for you to be able
to distinguish advertisements and offers from eHealthForum's consumer
health information. For this reason, all advertisements and sponsorship
acknowledgments are separated from our consumer health information.
Each is clearly labeled, for example, with the word "Advertisement"
running along the top or the side of the box in which the advertisement
or sponsorship acknowledgment appears.
Information marked "Advertisement" on InteliHealth may
include advertisements and offers from third parties as well as
"in-house" advertisements that will link you to consumer
health information we wish to highlight.
Clicking On Advertisements
If you click on a third-party advertisement, you will be leaving
eHealthForum and will be directed to the advertiser's site. Be aware
that eHealthForum has no control over the practices of other Web
sites. Your computer may receive cookies from other sites and you
will not be protected by eHealthForum's security and privacy policies.
At times, when you click on an advertisement, a box will pop up
asking you to respond to a survey or poll or answer a question.
These boxes are controlled by the advertiser; information you enter
into these boxes is submitted to the advertiser, not to eHealthForum.
Editorial Independence
eHealthForum maintains absolute editorial independence. Like most
other commercial Web sites, eHealthForum receives funding from third
parties who pay for the right to advertise their companies and products
on our site. This funding supports eHealthForum's efforts to develop
comprehensive and credible consumer health information. At times,
third parties pay for the right to sponsor certain areas of information
on our site. eHealthForum may agree to develop information about
a certain topic in return for this sponsorship. However, eHealthForum
develops this information in accordance with our editorial policy
and practices; sponsors have no editorial input or influence on
the information itself.
Advertisers and sponsors also have no influence over the order
of the listing of responses to a search request on our site. We
do not allow advertisers or sponsors to purchase priority listings
in our search engine.
eHealthForum Does Not Endorse Products
The appearance of third-party advertisements or sponsorship acknowledgements
on eHealthForum is not a guarantee or an endorsement by eHealthForum
or any of our content partners such as Harvard Medical School or
The University of Pennsylvania School of Dental Medicine of the
organization, product or service or the claims made for the product
or service in such advertisement or sponsorship acknowledgement.
Types Of Advertisements Not Accepted
eHealthForum does not accept advertising that we know either contains
false or misleading claims or promotes ineffective or dangerous
products. eHealthForum also does not accept advertising for alcohol,
tobacco, firearms or pornography.
Advertisements Are Not Targeted To You
Advertisers and sponsors may target their messages to specific health
information categories within our site, but eHealthForum does not
target advertisements to individual users on our site. In other
words, we do not use personal information about you to determine
which advertisements you will see when you visit our site.
Commissions
eHealthForum uses Choice Media to purchase and serve advertisements
on our site. We do not receive commissions on purchases you may
make when you leave eHealthForum to visit the site of a company
advertising on eHealthForum, with the following exception: we may
receive a commission under certain agreements, included with but
not limited to, bookstores and publishers for the sale of books
or other literary works through our Web site. To date, these commissions
have not been material in amount.
No Advertorials
eHealthForum does not accept "advertorial" articles. In
other words, our site does not display consumer health articles
provided by companies who advertise on our site. More information
is available about how our consumer health articles are developed.
Cookies
Read more about eHealthForum's use of cookies and clicking on advertisements.
Sharing Aggregate User Information
eHealthForum may share aggregated, anonymous statistical information
regarding site usage and traffic patterns with our advertisers and
sponsors. Information in these aggregated summary reports cannot
be linked to you individually. Any information provided by you to
the advertiser is not controlled by eHealthForum.
Updating This Policy
This advertising policy may be revised periodically. When we make
significant changes that affect our advertising policies and practices,
we will post a notice on the eHealthForum home page for 30 days.
The most recent changes to the policy will be noted in a different
color within the policy. You can click on any of those areas to
find information about the change and how it may affect you. You
also will be able to access all previous advertising policies through
links at the top of this page. We recommend that you read our advertising
policy whenever you visit our site in case you missed our notice.
This policy was effective on October 1, 2003
Last reviewed November 2, 2003
