Hello,
Welcome to the ehealthforum and I am really glad to help you out. The symptoms are suggestive of pilonidal cyst. It is a cyst right over the coccyx area. In this the skin becomes reddened or even sometimes looks like a small bruise). When it is infected, it causes pain. Antibiotics or surgical drainage may be required.
My sincere advice would be to get it examined from a surgeon. Then the possibilities of a blood blister and hematoma should be ruled out.
It is very difficult to precisely confirm a diagnosis without examination and investigations and the answer is based on the medical information provided. For exact diagnosis, you are requested to consult your doctor. I sincerely hope that helps. Take care.