Ask them for a referral and how to tell which ones are good

Ive never heard of any of those. The most popular online health insurance brokers that I have found are Health Plan One, ehealth, or gohealth.

Do go ahead and do your research online, but you really should find an agent you trust when you are ready to get a policy. A reputable agent will give you multiple options based on your health profile and needs. There are so many companies and different types of policies that you could never be as educated about them all as is a good agent. Ask around and get a referral. You would hate to have chosen a plan on your own that didn't suit your needs at a time when you needed it most.

I'm looking now and am reseaching online but will buy thru a broker since the cost is the same.

I travel quite a bit so I'm looking for a high deductible HSA compatable Florida plan where I can go to a doctor or hospital anywhere in the country. International would be a plus.

Any ideas?

After searching online carefully for sometime, my wife and I found a good reputable company called Medicare Finance.
They offer a variety of plans to family as well as seniors and individuals. I hope that this may be of some help to you guys.