This could be a genital wart, benign growth caused by HPV infection.
It can appear on, around and inside the anus, as a single growth or cluster of bumps.
They usually raise on damp or moist surfaces of the body beginning as tiny, soft pink or red spots, developing into small, white/yellow/gray bumpy warts on the sex organs and anus.
Itching, burning and less frequently pain discomfort, are the symptoms.
An anal polyp is not excluded, too.
You'll need to be examined with anoscope or biopsied.
Practice good hygiene (washing the area after every bowel movement), and try to put some topic cream with substance that alleviates the itchiness (usually, creams for hemorrhoids has that kind of component that helps with itchiness)
Best wishes!