Your bleeding sounds like diverticular bleeding.
Diverticula are pouches formed along the wall of the large intestine.
When small blood vessels of diverticula's walls are damaged, painless, heavy, dark red beeding can be experienced.
Alcohol can damage the intestinal blood vessels (the injury that causes bleeding is usually chronic one)
Although, this kind of bleeding is not worry some and usually stops by itself, you can ask your doctor for referral for colonoscopy (colonoscopy can revel presence of diverticula, they are frequent appearance in many people, or other gut problems)
However, dark red bleeding can't be due to hemorrhoids.
It can come from your stomach, small intestines or upper part of colon.
Best wishes!
Marija